Publications

Mishra, S. (in press, 2017). From Self-Control to Self-Improvement: Evolving Messages and Persuasion Techniques in Weight Loss Advertising (1930-1990). Visual Communication. [Journal Article]

Mishra, S. (2017). The Importance of “Consumer Type” in the Attribution of Crisis Responsibility: The Case of the Maggi Noodles Crisis in India. International Journal of Strategic Communication [Journal Article] [Lead Article]

Mishra, S. (2017). Looking Westwards: Men in Transnational Men’s Magazine Advertising in India. Global Media and Communication. [Journal Article]

Mishra, S. (in press). Commercial Speech. In Debra Merskin (Ed.) The International Encyclopedia of Mass Media and Society. [Book Chapter]

Mishra, S. & Kern, R. (2015). Persuading the Public to Lose Weight: An Analysis of a Decade (2001-2011) of Magazine Advertisements, Journal of Magazine & New Media, 16(1), 1-21. [Journal Article]

Kern, R. & Mishra, S. (2014). (Re) Framing Gender and Network News: Comparative Analysis. Women’s Studies: An Interdisciplinary Journal. 43(6), 712-732. [Journal Article]

Mishra, S. (2014). Doing Survey Research in Media Studies. In Darling-Wolf, F. (Ed.) The International Encyclopedia of Media Studies: Research Methods in Media Studies. Blackwell. [Book Chapter]

Mishra, S. (2014). Nationality and Gender in Sports Photography: A Case Study on Portrayals of Figure Skaters at Torino Winter Olympics. Qualitative Research in Sport and Exercise, 6(3), 382-400. Online First, 2013 [Journal Article]

Mishra, S. (2013). Projections of Power, News Framing, and India's 2010 Commonwealth Games, The Howard Journal of Communications, 24(2), 178-193. [Journal Article]

Mishra, S. (2012). Asian Learning and Teaching Style: Tradition and Modernity in Classrooms: In Christopher, E. (Ed.) Managing Communication Across Cultures: Different Voices: Palgrave Macmillan, UK. [Book Chapter]

Mishra, S. (2012). ‘The Shame Games’: A Textual Analysis of Western Press Coverage of the Commonwealth Games in India, Third World Quarterly, 33(5), 871-886. [Journal Article]

Competitive Grants & Awards

Mishra, S. (2017). CAS Targeted Funding Initiative (TFI). Amount awarded $10,000. [With Elza Ibroscheva].

Mishra, S. (2014-15) Waterhouse Family Institute Research Grant (WFI) , Villanova University: Amount awarded $9970 

Mishra, S. (2014-15) SIUE Online Program Development Grant : Amount awarded $7500   

Mishra, S. (2013-14) ART Grant : Amount awarded $6939. 

Mishra, S. (2012-13)Grants for Transitional and Exploratory Projects (STEP) : Amount awarded $11,754.

Mishra, S. (2005). Photograph of Red Cedar River published in Environment Journalism (won the 1st prize).

Select Conference Presentations

Mishra, S. (August 2017). Who Am I and Who Am I Talking To? Community, Identity and Culture in a Changing Media Environment, Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.

Mishra, S. (August 2017). Blending with Beckham: New Masculinity in Globalizing India. Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.

Mishra, S. (March 2017). Creating Local Edition of Global Men’s Magazine in India. Central States Communication Association, International Communication Division, Minneapolis, MN. Top Faculty Paper, First Place.

Mishra, S. (March 2017). Untangling Nestle’s Maggi Noodles Crisis in India: Consequences for Image Repair Theory. Central States Communication Association, International Communication Division, Minneapolis, MN, Top Faculty Paper, Second Place.

Mishra, S. &  Ibroscheva, I. (September 2015). “Hands Up, Don’t Shoot”: A Comparative News Analysis of the Michael Brown’s Shooting in Four Countries. International Journal of Press/Politics conference, University of Oxford, UK. 

Mishra, S. (August 2015). Looking Westwards: Men in Transnational Men’s Magazine Advertising in India. Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. Top Faculty Paper, Third Place..   

Mishra, S. & Kern. (August, 2014). R. Lose the Weight in Half the Time: Dominant Messages in a Decade of Diet and Weight Loss Magazine Advertisements. Association for Education in Journalism and Mass Communication (AEJMC), Montreal, Canada. 

Mishra, S. & Maenaka, H. (August, 2014). Individual or Social? News Framing of Obesity in the United States and Japan. Association for Education in Journalism and Mass Communication (AEJMC), Montreal, Canada. 

Mishra, S. (June, 2013). Beauty, Body, and Weight: An Evolution of Messages and Persuasion Techniques in Weight-loss Advertising in the New York Times (1930-1990s). International Communication Association (ICA), London, UK. 

Mishra, S. (April, 2013). Framing Obesity in the United States and Japan: A Cross-Cultural Study. Top Papers in Intercultural Communication, Central States Communication Association (CSCA), Kansas City, KS. 

Mishra, S. (May, 2012). “The Shame Games”: Projections of Power, News Framing, and India’s 2010 Commonwealth Games, International Communication Association (ICA), Phoenix, Arizona AZ; also chaired the session. 

Kern, R.  & Mishra, S. (May, 2012). (Re) Framing gender and network news: A comparative analysis, International Communication Association (ICA), Phoenix, AZ. 

Mishra, S. (May, 2012). Undermining the Commonwealth Games in India: A Textual Analysis of Western Press Coverage, International Communication Association (ICA), Phoenix, AZ. 

Mishra, S. (March, 2012). Projections of Power in Western News Report, Central States Communication Association (CSCA), Cleveland, OH. 

Mishra, S. (April, 2010). Word They Used: Perceptions of Young Women Who Drink. Paper presented at the Popular Culture Association Annual Conference, St. Louis, MO. 

Mishra, S. (April, 2010). “Girls Gone Wild" Portrayals: Do They Encourage Outrageous Behaviours among College Women? Broadcast Education Association (BEA 2010) Conference, Las Vegas, NV.